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The Transformation of Search Summit

When / 

October, 2020

9.00 am - 6.00 pm

Where / 


117 W 46th St
New York
NY 10036, USA

Guillaume Conteville

SVP, Global Digital Marketing

Carolyn Shelby

SEO Manager, Audience Development

John Shehata

VP, Audience Development Strategy

Siddharth Taparia

SVP and Head of Marketing Transformation

Amine Bentahar

SVP, CDO & CMO | Author | Digital & eCommerce Strategist

2019 Speakers Included

Head of Global
Search Marketing

Luis Navarrete Gomez


The world is changing...

Combining the expertise of ClickZ, Search Engine Watch and Catalyst, this exclusive one-day event provides a unique view of the transformation of search marketing and the changing role it plays within a customer's path to purchase.

The world is changing faster than it ever has, and businesses need to adapt to survive the continual barrage of digital disruption driven by emerging technologies. Consider that over half of the Fortune 500 have disappeared since 2000 due to their inability to evolve into the new digital ecosystem.

93% of all online experiences start with a search engine, so understanding how search marketing is evolving is a key priority for both business leaders and of course, SEO and PPC teams, who are creating and executing strategy daily.

This one-day event aims to dissect the current landscape, offering a strategic deep-dive into the future of search marketing and how businesses can capitalize on and protect themselves from the sweeping changes driven by Voice, AI, Blockchain, Visual Search, Mobile, Amazon and more.


93% of all online experiences start
with a search engine

Key themes /

Understanding the new customer journey

Optimizing for voice search

Data protection and privacy

Unlocking the power of AI

The rise of Amazon and Amazon Marketing Services

Blockchain and the decentralized economy

Visual search and ecommerce

Strategy and leadership

Past attendees include:


50% Strategy, 50% Tactical

With each session containing 50% strategy and 50% actionable search tactics, this event is designed for both senior business leaders and search practitioners.

Business leaders (C-suite) looking to understand the changing role that search plays within their organization.

Head/Director/SVP/VP of marketing looking to understand the changing role of search in customers' path to purchase, impact of technologies on performance, spend, ROI, budgeting.

Head/Directors/SVP/VP of SEO/PPC looking to understand the impact of new technologies and consumer trends on how to practically evolve their search marketing strategies.


2019 Partners Included

Catalyst groupM.jpg
Catalyst groupM.jpg
Kenshoo Logo_2018.png

Venue /


117 W 46th St
New York
NY 10036, USA

For hotels, recommended accommodation and discounts, please see more information here