The Transformation of Search Summit
When /
October, 2020
9.00 am - 6.00 pm
Where /
Convene
117 W 46th St
New York
NY 10036, USA
Guillaume Conteville
SVP, Global Digital Marketing
Carolyn Shelby
SEO Manager, Audience Development
John Shehata
VP, Audience Development Strategy
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Siddharth Taparia
SVP and Head of Marketing Transformation
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Amine Bentahar
SVP, CDO & CMO | Author | Digital & eCommerce Strategist
2019 Speakers Included
Head of Global
Search Marketing
Luis Navarrete Gomez
ABOUT THE EVENT /
The world is changing...
Combining the expertise of ClickZ, Search Engine Watch and Catalyst, this exclusive one-day event provides a unique view of the transformation of search marketing and the changing role it plays within a customer's path to purchase.
The world is changing faster than it ever has, and businesses need to adapt to survive the continual barrage of digital disruption driven by emerging technologies. Consider that over half of the Fortune 500 have disappeared since 2000 due to their inability to evolve into the new digital ecosystem.
93% of all online experiences start with a search engine, so understanding how search marketing is evolving is a key priority for both business leaders and of course, SEO and PPC teams, who are creating and executing strategy daily.
This one-day event aims to dissect the current landscape, offering a strategic deep-dive into the future of search marketing and how businesses can capitalize on and protect themselves from the sweeping changes driven by Voice, AI, Blockchain, Visual Search, Mobile, Amazon and more.
Key themes /
Understanding the new customer journey
Optimizing for voice search
Data protection and privacy
Unlocking the power of AI
The rise of Amazon and Amazon Marketing Services
Blockchain and the decentralized economy
Visual search and ecommerce
Strategy and leadership
Past attendees include:
WHO IS THIS EVENT FOR? /
50% Strategy, 50% Tactical
With each session containing 50% strategy and 50% actionable search tactics, this event is designed for both senior business leaders and search practitioners.
Business leaders (C-suite) looking to understand the changing role that search plays within their organization.
Head/Director/SVP/VP of marketing looking to understand the changing role of search in customers' path to purchase, impact of technologies on performance, spend, ROI, budgeting.
Head/Directors/SVP/VP of SEO/PPC looking to understand the impact of new technologies and consumer trends on how to practically evolve their search marketing strategies.
Venue /
Convene
117 W 46th St
New York
NY 10036, USA
For hotels, recommended accommodation and discounts, please see more information here.