2018 /

The

AGENDA

Registration and breakfast

8:00 am - 9:00 am 

Welcome remarks

9:00 am - 9:10 am 

Keynote: The future of search

9:10 am - 9:40 am 

Siddharth Taparia, SVP and Head of Marketing Transformation - SAP

The new customer journey

9:40 am - 10:25 am 

Kerry Curran, Managing Partner, Marketing Integration - Catalyst

Clark Boyd, Research Lead - ClickZ

Blockchain and the decentralized economy: what does it mean for search? 

10:25 am - 10:55 am 

Jeremy Epstein, CEO - Never Stop Marketing 

Refreshments and networking

10:55 am - 11:25 am 

Panel discussion: Google, Amazon, Bing, Pinterest, and Adobe

11:25 am - 12:10 pm 

Clark Boyd, Research Lead - ClickZ

Pete Kluge, Group Manager, Product Marketing - Adobe 

Christi Olson, Head of Evangelism - Microsoft 

Juan Felipe Rincón, Global Lead - Trust & Safety Search Outreach - Google

Eliminating your conversion blind spots: Get closer to a 360 view of your customer journey

12:10 pm - 12:25 pm 

Ross Fobian, Co-founder & CEO - ResponseTap

Lunch

12:25 pm - 1:25 pm 

Optimizing for voice search

1:25 pm - 1:55 pm 

Melissa Walner, Director, Global SEO - Hilton

Leveraging Amazon and Amazon Marketing Services

1:55 pm - 2:40 pm 

John Denny, VP Ecommerce & Digital Marketing - Cavu Venture Partners (formerly Bai Brands)

Luis Navarrete Gomez, Head of Global Search Marketing - LEGO

Afternoon break and networking

2:40 pm - 3:10 pm 

The full funnel search approach

3:10 pm - 3:20 pm 

Claudia Virgilio, GVP of Strategic Partnerships - Kenshoo

Mobile: The myth, the legend, the reality

3:20 pm - 3:50 pm 

Jason White, Director, SEO - Hertz

Visual search and ecommerce

3:50 pm - 4:20 pm 

Vikram Bhaskaran, Head of Market Development - Pinterest

Scaling Search Success: Strategies for Search Transformation

4:20 pm - 4:50 pm 

Andrew Spikes, Head of Global Paid Search - UPS

Kunal Arya, Performance Marketing Manager - Codecademy

Nikolai Zeinikov, Ecommerce Director - Heineken

John Shehata, VP, Audience Development Strategy - Condé Nast

Closing remarks

4:50 pm - 5:00 pm 

Happy Hour

5:00 pm - 6:00 pm