2018 /
The
AGENDA
Registration and breakfast
8:00 am - 9:00 am
Welcome remarks
9:00 am - 9:10 am
Keynote: The future of search
9:10 am - 9:40 am
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Siddharth Taparia, SVP and Head of Marketing Transformation - SAP

The new customer journey
9:40 am - 10:25 am
Kerry Curran, Managing Partner, Marketing Integration - Catalyst
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Clark Boyd, Research Lead - ClickZ

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Blockchain and the decentralized economy: what does it mean for search?
10:25 am - 10:55 am
Jeremy Epstein, CEO - Never Stop Marketing


Refreshments and networking
10:55 am - 11:25 am
Panel discussion: Google, Amazon, Bing, Pinterest, and Adobe
11:25 am - 12:10 pm

Clark Boyd, Research Lead - ClickZ
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Pete Kluge, Group Manager, Product Marketing - Adobe


Christi Olson, Head of Evangelism - Microsoft


Juan Felipe Rincón, Global Lead - Trust & Safety Search Outreach - Google
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Eliminating your conversion blind spots: Get closer to a 360 view of your customer journey
12:10 pm - 12:25 pm


Ross Fobian, Co-founder & CEO - ResponseTap
Lunch
12:25 pm - 1:25 pm
Optimizing for voice search
1:25 pm - 1:55 pm
Melissa Walner, Director, Global SEO - Hilton


Leveraging Amazon and Amazon Marketing Services
1:55 pm - 2:40 pm
John Denny, VP Ecommerce & Digital Marketing - Cavu Venture Partners (formerly Bai Brands)


Luis Navarrete Gomez, Head of Global Search Marketing - LEGO


Afternoon break and networking
2:40 pm - 3:10 pm
The full funnel search approach
3:10 pm - 3:20 pm
Claudia Virgilio, GVP of Strategic Partnerships - Kenshoo


Mobile: The myth, the legend, the reality
3:20 pm - 3:50 pm
Jason White, Director, SEO - Hertz


Visual search and ecommerce
3:50 pm - 4:20 pm

Vikram Bhaskaran, Head of Market Development - Pinterest

Scaling Search Success: Strategies for Search Transformation
4:20 pm - 4:50 pm
Andrew Spikes, Head of Global Paid Search - UPS


Kunal Arya, Performance Marketing Manager - Codecademy


Nikolai Zeinikov, Ecommerce Director - Heineken


John Shehata, VP, Audience Development Strategy - Condé Nast


Closing remarks
4:50 pm - 5:00 pm
Happy Hour
5:00 pm - 6:00 pm
