The

AGENDA

Registration and breakfast

8:00 am - 9:00 am 

Welcome remarks

9:00 am - 9:10 am 

Keynote: The transformation of search

9:10 am - 9:40 am 

Carolyn Shelby, SEO Manager, Audience Development, Walt Disney Company

You’ll Know it When You See it:
The Future of eCommerce is Visual

9:40 am - 10:10 am 

Michael Akkerman, Global Head of Pinterest Partners Program, Pinterest

Dave Fall, CEO, BrandNetworks

Flip your performance marketing mindset: 5 things DTCs and legacy brands can learn from each other 

10:10 am - 10:30 am 

Kerry Curran, Executive Director, Marketing Integration, Catalyst (GroupM)

Coffee break, networking and exhibition

10:30 am - 11:00 am 

Panel discussion: Embarking on a search transformation project

11:00 am - 12:00 pm 

Moderator:

Adam Broitman, Senior Expert, Digital Marketing, McKinsey & Company

John Shehata, VP, Audience Development Strategy, Conde Nast

Noël Reilly, Strategic Account Director, Microsoft

Siddharth Taparia, SVP and Head of Marketing Transformation, SAP

Trevor Hettesheimer, Manager, KPI’s, Analytics, Search & Planning, 
Volvo Cars USA

Tarik Mughisuddin, Senior Partner, Group Director Search & Social, Mindshare

Why Feed Based SEM Is Making A Comeback

12:00 pm - 12:10 pm 

Allen Hammock, Global Strategist for Search, Kenshoo

Friend or Foe: The Amazon Masterclass

12.10 pm - 12:50 pm 

John Denny, VP eCommerce & Digital Marketing, CAVU Venture Partners

Lunch

12:50 pm - 1:50 pm 

Optimizing for position 0: Everything you need
to know about Voice Search

1:50 pm - 2:20 pm 

Guillaume Conteville, SVP, Global Digital Marketing, Mastercard

Moderator: Amine Bentahar, Chief Digital & Marketing Officer | Author |

Digital & eCommerce Strategist, Advantix Digital & Forbes Council Member

Ashwin Ramesh, CEO, Synup

Paradigm Shifts In Search: How To Thrive in the New Search Ecosystem

2:20 pm - 2:30 pm 

Stephen Kraus, Head of Digital Insights, Jumpshot

Coffee break, networking and exhibition

2:30 pm - 3:00 pm 

Optimizing for the world's second largest search engine: YouTube

3:00 pm - 3:40 pm 

Courtney Messerli, Director E-Commerce & Search, goop.com

How to start on Voice Search

3:40 pm - 4:10 pm 

Amine Bentahar, Chief Digital & Marketing Officer | Author |

Digital & eCommerce Strategist, Advantix Digital & Forbes Council Member

The AI Advantage: Live and In-Person

4:10 pm - 4:50 pm 

Jake Grabczewski, Head of Product, Copilot, Xaxis

Closing remarks

4:50 pm - 5:00 pm 

Closing Networking Drinks

5:00 pm - 6:00 pm 

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